Although we are aware of the impact of GDPR and the need to change due to its implementation, we should also be very optimistic given the many benefits it may provide for the day-to-day in Marketing Departments.
GDPR will come into effect on 25 May. Now is the time to take action, both in technology and in procedures.
On 1st February, IDC made public their 2018 predictions, sharing the main conclusions from the study "IT Channels and Alliances 2018 Predictions".
We look at two examples of companies that have decided to automate and customize, taking Modern Marketing a step further.