How GDPR can help us transform our Marketing
Although we are aware of the impact of GDPR and the need to change due to its implementation, we should also be very optimistic given the many benefits it may provide for the day-to-day in Marketing Departments.
GDPR, a challenge and a wonderful opportunity for marketing professionals
GDPR will come into effect on 25 May. Now is the time to take action, both in technology and in procedures.
IDC 2018 predictions for the technology channel
On 1st February, IDC made public their 2018 predictions, sharing the main conclusions from the study "IT Channels and Alliances 2018 Predictions".
Two examples of companies that have decided to automate and customize
We look at two examples of companies that have decided to automate and customize, taking Modern Marketing a step further.