Challenges for modernization of marketing and sales processes
Do you use Inbound Marketing tactics to attract and consolidate your customer relationships at each phase of the Customer Journey?
Do you use campaign automation tools and have you defined your Lead Nurturing and Lead Scoring strategy?
Do you know how to implement an Account-Based Marketing strategy?
Does your team use social media to get to know your target audience and your competitors better, to sell or position your products and brands?
Do your Reps have the right tools and contents to best position your solutions?
Do you know how to measure the return on your and your partners’ actions?